Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
By month: November 2026, December 2026, January 2027, February 2027
An agricultural ritual held in rice paddies since 1881, marking the end of planting with mud-covered performances that ask for divine blessing on the harvest.
5 Jul 2027Exact date not confirmed yetSeiyo · EhimeA summer festival in Uwajima, Ehime, where giant ushi-oni floats with fearsome bull and demon faces parade through the streets to traditional music and chants.
22–24 Jul 2027Uwajima · EhimeAncient shrine festival featuring portable shrines carried through Matsuyama's districts in ritual performances believed to enhance spiritual power.
5–7 Oct 2027Exact date not confirmed yetMatsuyama · EhimeTowering drum-bearing floats parade through Niihama in this October celebration, drawing nearly 200,000 spectators each year.
16–18 Oct 2027Exact date not confirmed yetNiihama · Ehime
