Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
Ancient shrine festival featuring portable shrines carried through Matsuyama's districts in ritual performances believed to enhance spiritual power.
5–7 Oct 2026Ehime · ShikokuTowering drum-bearing floats parade through Niihama in this October celebration, drawing nearly 200,000 spectators each year.
16–18 Oct 2026Ehime · ShikokuThis agricultural ritual held in rice paddies since 1881 celebrates the completion of planting through symbolic mud-covered performances invoking divine blessing for harvest.
5 Jul 2027Ehime · ShikokuThis summer festival in Ehime features giant ushi-oni floats depicting fearsome bull and demon faces, paraded through the streets with traditional music and chants.
22–24 Jul 2027Ehime · Shikoku
