Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
A traveling sauna pop-up celebration tours Tohoku's leading hot spring and sauna facilities, featuring exclusive goods and appearances by renowned sauna enthusiasts.
1 Nov 2026 – 24 May 2027Miyagi · TohokuChagu Chagu Umakko Festival, held in June in Iwate Prefecture, honors working horses through decoration, reflecting the region's heritage as a center for horse breeding and agriculture.
14 Jun 2027Iwate · TohokuElaborate floats and traditional performances honor this port town's spiritual guardian, a shrine established in 1620 by local leaders.
20–21 Jul 2027Akita · TohokuSummer Festa in Koriyama transforms JR Koriyama Station into a beer garden festival inspired by the delegation's 1993 Munich Oktoberfest visit, drawing 60,000 visitors annually.
24–26 Jul 2027Fukushima · Tohoku
