Shiroi Koibito Park

Shiroi Koibito Park is named after “Shiroi Koibito” (白い恋人), one of Japan’s most famous confectionery products.

“Shiroi Koibito” literally means “White Lover(s)” in Japanese. It is a signature cookie made by ISHIYA Co., Ltd., consisting of two thin langue de chat biscuits with white chocolate (and sometimes dark chocolate) sandwiched between them. The product originated in Hokkaido, where ISHIYA is based, and has become a well-known souvenir from the region.

The park is operated by ISHIYA and was created as a theme park and factory complex centred around the Shiroi Koibito brand.

Attractions and Highlights

CHOCOTOPIA HOUSE introduces visitors to the history of chocolate and Shiroi Koibito. A projection mapping show presents four revolutionary inventions in chocolate making, explaining how modern chocolate evolved over time. The experience is divided into three themed rooms. In the Time Travel Room, visitors explore key moments in chocolate history through immersive projection mapping. The Hobbies Room features short, entertaining videos that explain the secrets of chocolate and introduces Purumi and Ramuru, the chocolate fairies. In the Collection Room, visitors can view chocolate cups and related items gathered from around the world by the Professor.

Study Base CACAO POD offers a tasting experience combined with projection mapping. While sampling chocolate, visitors are introduced to tasting methods designed to highlight flavour and enjoyment. Sessions are held at scheduled times, a participation fee applies, and each session lasts approximately 20 minutes.

CHOCOTOPIA FACTORY offers unguided tours that allow visitors to observe the production lines for Shiroi Koibito cookies and Baumkuchen cake.

Sweets Workshop DREAM KITCHEN offers cookie-making courses as well as a short chocolate-making course. Advance reservations are required.

Gulliver Town POKKE is a miniature town designed for children. Admission to Gulliver Town is included in the park admission fee; however, tickets must be purchased at the ticket center and presented upon entry. Some games and events require additional fees.

MAGICAL MARCHE serves as a colourful photo spot located at the exit of CHOCOTOPIA.

At the Amusement Arcade – Notting Hill, the Shiroi Koibito Cushion Toss Game invites players to throw cushions into a target box to form a giant Shiroi Koibito. Prizes vary based on performance and may include limited-edition items. A participation fee applies, and each game lasts approximately five minutes.

The ISHIYA Museum presents the history of ISHIYA Co., Ltd., the Japanese confectionery manufacturer best known for Shiroi Koibito.

Chocolate Lounge OXFORD features original sweets available exclusively on-site. In addition, a total of eight restaurant shops offer a variety of sweets, desserts, drinks, and meals.

At the Mechanical Clock Tower, animal automatons perform a parade lasting approximately 10 minutes at the top of every hour. The attraction operates from 10:00 a.m. to 5:00 p.m., though operation may be suspended due to weather conditions or maintenance.

The Rose Garden is an English-style garden showcasing seasonal flowers, featuring approximately 200 roses in summer and seasonal illuminations during winter.

Birthday Benefits are available for visitors celebrating their birthday one day before, on the day of, or one day after their birthday. Eligible visitors can receive one original birthday badge and one soft-serve ice cream of their choice. A birthday certificate must be presented.