Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
A festival celebrating one of Japan's largest lotus-covered wetlands in Miyagi Prefecture, featuring boat tours through millions of vibrant pink blooms.
25 Jul – 30 Aug 2026Miyagi · TohokuSendai's market recreates the atmosphere of a traditional German Christmas celebration with wooden chalets, imported goods, and a central illuminated Christmas tree.
5–25 Dec 2026Miyagi · TohokuSendai's Pageant of Starlight creates a dazzling winter display with millions of LED lights synchronized to music along city streets, one of Japan's celebrated illuminations.
5–28 Dec 2026Miyagi · TohokuAn annual winter ritual in Sendai features the ceremonial burning of New Year decorations followed by a sacred pilgrimage procession in traditional attire.
14 Jan 2027Miyagi · TohokuA spring festival in Sendai honors feudal lord Date Masamune with ornate floats decorated with scenes from classic literature and theater over two days.
16–17 May 2027Miyagi · TohokuA traveling sauna pop-up celebration tours Tohoku's leading hot spring and sauna facilities, featuring exclusive goods and appearances by renowned sauna enthusiasts.
1 Nov 2026 – 24 May 2027Miyagi · TohokuHeld 6–8 August, the Sendai Tanabata Festival fills the city with vast colourful paper streamers and kusudama ornaments, rooted in the Tanabata legend.
6–8 Aug 2027Miyagi · Tohoku
