Star Wars Special Store by BENELIC

Tokyo, Japan — From July 4, 2025, to January 12, 2026, fans of the galaxy far, far away will once again be able to immerse themselves in a universe of exclusive merchandise and themed decor as the “STAR WARS SPECIAL STORE by BENELIC” returns to Tokyo Character Street, located in Tokyo Station First Avenue (Ichibangai). Operated by Benelic Co., Ltd., this limited-time pop-up offers a rotating lineup of Star Wars goods and special events to celebrate the beloved franchise.

A Two-Part Experience for Star Wars Fans

The store will be open in two distinct phases, with a short closure in between to refresh its interior and product offerings:

First Phase (July 4 – September 28, 2025):

This period centres on Grogu, the fan-favourite character from The Mandalorian, under the theme “STAR WARS GROGU CUTEST IN THE GALAXY”. The display combines Grogu’s playful charm with the iconic black-toned aesthetic of the Star Wars universe. Exclusive merchandise themed around the 2025 campaign “POWER THE FORCE” will also be available.

Temporary Closure (September 29 – October 8, 2025): The store will close briefly for renovation and renewal of its interior.

Second Phase (October 9, 2025 – January 12, 2026):

The store will reopen with a refreshed design and a new lineup of themed products, providing visitors with new reasons to return. Details will be announced on the official website as the reopening approaches.

Sticker Giveaway Campaign: Share the Force

To celebrate the launch, the interior of Tokyo Station First Avenue will be decorated with Star Wars-themed visuals from July 4 to July 24. A special social media campaign invites fans to take part: 

• Post a photo of the Star Wars decorations on social media using the hashtag #SWSPECIALSTORE

• Show your post to staff at the store to receive an exclusive square sticker (one per person, while supplies last)

For full details, visitors can refer to in-store POP displays during the campaign period.

Source: PR TIMES