Harmonyland

Sanrio Character Park Harmonyland is a Hello Kitty theme park in Hiji Town, Oita Prefecture. It opened on 26 April 1991 and is run by Sanrio Entertainment, part of the Sanrio group. The park mixes Sanrio character rides, live shows and character greetings.

Live Shows at Harmonyland

The park's live entertainment combines music, dance and Sanrio characters.

• The Welcome Greeting takes place once a day when the park opens. For about 15 to 20 minutes, two Sanrio characters appear in Harmony Village; the pair changes by date on a set schedule, published here.

• Nakayoku Birthday, Join Hands with Hello Kitty is a 25-minute ceremony show on the Plaza Stage for guests whose birthday falls that month. Children of elementary school age and younger with a birthday badge sit in a kids' area near the stage, with one parent or guardian each. The show has singing, dancing and a handshake with Hello Kitty and other characters, and at the end birthday guests receive an original sticker to decorate their badge.

• A parade runs through Harmony Village each day, with Hello Kitty, My Melody, Cinnamoroll, Pompompurin and other characters, in versions that change with the season.

Attractions at Harmonyland

The attractions range from character-themed rides to a greeting studio and a park train, most of them aimed at young children.

Kitty Castle

The castle is Hello Kitty's house, with her furniture and small belongings in every room.

Rides and Vehicles

• Rhythmic Coaster: a colourful roller coaster with cars shaped like roller skates.

• Hello Kitty Angel Coaster: a small roller coaster that young children can ride.

• Big Ferris Wheel Wonder Panorama: gondolas designed with 18 Sanrio characters, among them Hello Kitty, My Melody, Pompompurin and Cinnamoroll.

• Sky Jet: small Hello Kitty and Keroppi jets that riders steer around White Birds Square.

• Water Shot: a ride past character boards, with water guns for hitting the targets.

• Strawberry Cafe: character-shaped teacups that spin around a pot decorated with Hello Kitty and friends.

• Fairy Kitty Carousel: a two-story merry-go-round.

• Pop'n Smile: a ride in gondolas decorated with Hello Kitty and other Sanrio characters.

• Harmony Train: a train between Harmony Park Station and Carnival Square Station, through the park's woods.

• Sanrio EV Go-Kart: time trials on a full-size circuit for children and adults, at an extra charge.

• Sanrio Character Boat Ride: a boat journey through the world of the Sanrio characters.

• Sky Pal Collection: a ride on a UNI-ONE personal mobility seat through hearts shown in augmented reality, collecting characters along the way, at an extra charge.

Character Greeting Fun Studio

A studio where guests meet Sanrio characters, entered with a digital numbered ticket issued online from opening time.

Some attractions have age limits or need children under a certain age to ride with an adult.

Restaurants

• Harvest Table: a table-service restaurant with character menus, whose windows look down on the Harmony Garden.

• POMPOMPURIN DINER: a Pompompurin-themed restaurant opened in April 2026.

• MY MELODY & KUROMI Cafe Terrace: matching My Melody and Kuromi menus and light meals, with a heart of plush toys and silhouette mirrors inside.

• Characterful Marche: a colourful terrace selling snacks.

Dining Spaces for Packed Meals

Guests may bring their own food to the outdoor Picnic Garden or to Friendly Hall, an indoor room just outside the park beside the exit, with heating and air conditioning, hand-washing sinks (no toilets) and drink machines. Food brought in may not be eaten in the park's restaurants.

Shopping

The park's shops sell Sanrio goods, including items sold only at Harmonyland.