Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
A summer festival on Sado Island blending the Tanabata star festival with the ceremonial opening of Ryotsu Port, featuring parades, folk dance, and a fireworks finale.
7–8 Aug 2027 · Dates not yet confirmedSado · NiigataJapan's largest stationery festival brings together 42 brands and designers to showcase handcrafted pens, papers, and decorative tapes.
19–23 Aug 2027 · Dates not yet confirmedNiigataA summer festival in the port town of Ogi on Sado Island, with traditional dances, portable shrines, and a fireworks display rooted in prayers for maritime safety.
29–30 Aug 2027 · Dates not yet confirmedSado · NiigataThe Sado Island Endurance Challenge draws competitors from around the world for a 210-kilometre bike course circling the entire island alongside running events.
6 Sep 2027 · Dates not yet confirmedSado · NiigataThe autumn festival of Asahara Shrine at Ojiya in Niigata, where the fireworks are offerings and include the four-shaku shell, said to be the world's largest.
11–12 Sep 2027 · Dates not yet confirmedOjiya · Niigata
