Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
Japan's most famous traditional dance festival, held annually in Tokushima City, where dancers form groups with distinctive choreography and costumes.
12–15 Aug 2026Tokushima · ShikokuAncient shrine festival featuring portable shrines carried through Matsuyama's districts in ritual performances believed to enhance spiritual power.
5–7 Oct 2026Ehime · ShikokuTowering drum-bearing floats parade through Niihama in this October celebration, drawing nearly 200,000 spectators each year.
16–18 Oct 2026Ehime · ShikokuFeaturing an Intangible Folk Cultural Property procession, this November festival unites a community through ceremony, dance, and spiritual communion.
3 Nov 2026Kochi · ShikokuThe Marugame Udon Festival celebrates Sanuki udon through immersive culinary experiences highlighting this Kagawa regional speciality's place in Japan's noodle culture.
21–22 Nov 2026Kagawa · ShikokuThe Yōkai Art Museum celebrates contemporary yōkai sculpture across two exhibition phases, showcasing approximately 100 modern interpretations of legendary supernatural creatures.
26 Dec 2025 – 30 Nov 2026Kagawa · ShikokuFestival celebrating yokai culture through exhibitions, performances, workshops, and a goods market featuring crafts and interactive activities from across Japan.
22 Feb 2027Kagawa · ShikokuKochi's anime festival celebrates the prefecture as an emerging animation hub, attracting thousands of visitors to explore creator collaborations and industry booths.
11–12 Apr 2027Kochi · ShikokuThis agricultural ritual held in rice paddies since 1881 celebrates the completion of planting through symbolic mud-covered performances invoking divine blessing for harvest.
5 Jul 2027Ehime · ShikokuThis annual triathlon in Tokushima combines a coastal swim at a sea turtle nesting site with cycling and running through scenic landscapes.
19 Jul 2027Tokushima · ShikokuThis summer festival in Ehime features giant ushi-oni floats depicting fearsome bull and demon faces, paraded through the streets with traditional music and chants.
22–24 Jul 2027Ehime · ShikokuEvery August, Kochi erupts into dance: thousands of performers surging through the streets with clacking naruko, in a carnival that reinvents itself year after year.
9–12 Aug 2027Kochi · Shikoku
