Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
Hirosaki Park celebrates cherry blossoms with illuminated trees, boat rides across the moat to view reflections on water, and picnicking beneath the flowering branches.
23 Apr – 5 May 2027Aomori · TohokuA spring festival in Sendai honors feudal lord Date Masamune with ornate floats decorated with scenes from classic literature and theater over two days.
16–17 May 2027Miyagi · TohokuPremier half-marathon running event through Fukushima City's scenic neighborhoods and parks, featuring aid stations every 5 kilometers and spectator support.
17 May 2027Fukushima · TohokuA traveling sauna pop-up celebration tours Tohoku's leading hot spring and sauna facilities, featuring exclusive goods and appearances by renowned sauna enthusiasts.
1 Nov 2026 – 24 May 2027Miyagi · TohokuChagu Chagu Umakko Festival, held in June in Iwate Prefecture, honors working horses through decoration, reflecting the region's heritage as a center for horse breeding and agriculture.
14 Jun 2027Iwate · TohokuElaborate floats and traditional performances honor this port town's spiritual guardian, a shrine established in 1620 by local leaders.
20–21 Jul 2027Akita · TohokuSummer Festa in Koriyama transforms JR Koriyama Station into a beer garden festival inspired by the delegation's 1993 Munich Oktoberfest visit, drawing 60,000 visitors annually.
24–26 Jul 2027Fukushima · TohokuMajor summer dance festival originating from legend about a demon's defeat, featuring traditional Sansa Odori dance and powerful taiko performances.
1–4 Aug 2027Iwate · TohokuHachinohe Sansha Taisai combines traditional shrine processions with elaborately decorated floats and is recognised by UNESCO as Intangible Cultural Heritage.
31 Jul – 4 Aug 2027Aomori · TohokuA summer harvest festival features towering bamboo poles adorned with paper lanterns, paraded through streets with traditional music and daytime balancing performances.
3–6 Aug 2027Akita · TohokuThe Hirosaki Neputa Festival features giant illuminated floats up to 10 meters tall, paraded nightly through the city with taiko drums and traditional chanting.
1–7 Aug 2027Aomori · TohokuThe Yamagata Hanagasa Festival is a major August event where over 10,000 dancers parade nightly with flower-decorated hanagasa hats to taiko drums and folk song.
5–7 Aug 2027Yamagata · TohokuAomori's most iconic summer festival features glowing nebuta floats and energetic haneto dancers who leap through illuminated parades and water processions.
2–7 Aug 2027Aomori · TohokuThe Goshogawara Tachineputa Festival is an Aomori summer festival famous for its illuminated floats, some up to 23 metres tall, paraded nightly to taiko drums and flutes.
4–8 Aug 2027Aomori · TohokuHeld 6–8 August, the Sendai Tanabata Festival fills the city with vast colourful paper streamers and kusudama ornaments, rooted in the Tanabata legend.
6–8 Aug 2027Miyagi · TohokuA summer festival transforms a town with illuminated green bamboo lanterns, folk performances, and fireworks over Takahata.
16 Aug 2027Yamagata · TohokuA festival with over 260 years of history, where 20 ornate floats themed on historical tales, legends, and kabuki parade through the streets with traditional music.
24–26 Aug 2027Yamagata · TohokuA festival celebrating one of Japan's largest lotus-covered wetlands in Miyagi Prefecture, featuring boat tours through millions of vibrant pink blooms.
25 Jul – 30 Aug 2027Miyagi · Tohoku
