Festivals, exhibitions, pop-ups, and seasonal happenings across all nine regions.
Coastal festival where young men shoulder ornate floats representing lovers and wade into the sea before Benten Island as fireworks burst overhead and ceremonial fires illuminate.
19 Jul 2027Ishikawa · ChubuThis annual triathlon in Tokushima combines a coastal swim at a sea turtle nesting site with cycling and running through scenic landscapes.
19 Jul 2027Tokushima · ShikokuHeld annually in Toyohashi, Aichi, the Gion Festival combines tezutsu hand-held fireworks with the Yoritomo Procession, and dates back to the Edo period.
17–19 Jul 2027Aichi · ChubuA three-day festival in Nagoya presents over 140 sake labels from 50 breweries, sampling Aichi and Gifu summer sake varieties served neat, on rocks, or as highballs.
18–20 Jul 2027Aichi · ChubuThe summer counterpart to Chichibu's famous winter festival, held in July, where children take central roles as musicians and performers on decorated floats.
19–20 Jul 2027Saitama · KantoSurf Jam Festival celebrates four days of beach culture at Ohara Beach in Chiba, with live reggae, funk, and punk performances, plus DJ sets in a premier surfing destination.
17–20 Jul 2027Chiba · KantoElaborate floats and traditional performances honor this port town's spiritual guardian, a shrine established in 1620 by local leaders.
20–21 Jul 2027Akita · TohokuThis summer festival in Ehime features giant ushi-oni floats depicting fearsome bull and demon faces, paraded through the streets with traditional music and chants.
22–24 Jul 2027Ehime · ShikokuA renowned summer festival features over 3,500 participants in the Daikan Bayashi-Odori dance, decorated floats, and traditional performances.
25 Jul 2027Okayama · ChugokuFestival combining traditional puppet theatre with illuminated wooden lantern processions, featuring elaborate puppet shows depicting classical Japanese tales.
25 Jul 2027Ishikawa · ChubuA fireworks display lights the night sky with over twelve thousand pyrotechnic bursts, creating a spectacular visual and auditory show.
25 Jul 2027Ishikawa · ChubuA month-long summer festival centered on Osaka Tenmangu Shrine honors the deity Sugawara no Michizane with evening boat processions and fireworks on July 25.
24–25 Jul 2027Osaka · KansaiA traditional summer festival over 400 years old features large ornate floats adorned with embroidery, dedicated to a protective deity.
25–26 Jul 2027Oita · KyushuSummer glass market featuring 20 to 40 studios from across Hokkaido, offering handcrafted glass items and hands-on experiences with an iconic illuminated wind chime tunnel.
24–26 Jul 2027Hokkaido · HokkaidoJapan's largest outdoor music festival takes place annually at a mountain ski resort, featuring over 200 Japanese and international artists across multiple stages.
24–26 Jul 2027Niigata · ChubuKarasuyama's largest festival combines a nationally designated folk performance tradition with outdoor Kabuki dance, organized rotationally by six local districts.
24–26 Jul 2027Tochigi · KantoSummer Festa in Koriyama transforms JR Koriyama Station into a beer garden festival inspired by the delegation's 1993 Munich Oktoberfest visit, drawing 60,000 visitors annually.
24–26 Jul 2027Fukushima · TohokuMoka Summer Festival honors Kojin, the god of fire and hearth, with over 20 mikoshi and festival floats paraded through the city during a three-day summer celebration.
24–26 Jul 2027Tochigi · Kanto
