
Osamu Harada: Discovery of "Cute"
原田治展 「かわいい」の発見The retrospective exhibit of illustrator Harada Osamu, who passed away in 2016, is the first of its kind since his death. Osamu was best known as the creator of OSAMU GOODS, a popular brand among teenage girls from the 1970s to the 1990s. His characters, characterized by simple lines and vibrant colors, continue to be beloved by people of all ages and have greatly influenced the "cute" culture in Japan. The exhibit will showcase a variety of Osamu's art, including early works and commercial pieces such as advertisements, publications, and products.
Early works and commercial pieces of Harada Osamu
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